The Use of Technology to Engage Donors and Prospects of Every Generation
Greatest Generation. Boomers. Gex X. Gen Y (aka Millennials). Gen Z.
Each cohort is different. But the same.
Email. Facebook. Twitter. Snapchat. Crowdfunding.
Each technology is different. But the same.
We’ll discuss the generations and how to reach them. What they care about. What they don’t. What technology they use and don’t. We’ll explore the intersections and how to get the maximum results with the minimum investment of time and effort. Most importantly, we’ll talk about the trends – where response rates and organic share are heading.
If you’re going, make sure you come to see us – it’ll be fun (and if we do it right), informative!
We’ve started gathering feedback from our partners.
Here are some choice quotes from Parkside PTO:
“LADG is the most professional looking form of communication that we have. Emails and Facebook posts don’t really pop out. I was looking for something that would be the face of Parkside Elementary School and this just fit. It just looks so nice.”
“I want this to become the go-to for parents.”
“I think the calendar part of it is a big seller. You can just save it to the calendar.”
“And I love that it has directions.”
“One night we were hosting a restaurant night…so I went to the restaurant site and linked to their menu. It worked out great because families who may not have normally visited the restaurant could look at it and decide yeah, I can afford this, this looks like my family would like it. It’s interesting that there are benefits to this that we had never even thought of before for these parents.” (GCM note – huge opportunity with restaurants once we add business profiles – they’re always doing fundraisers for nonprofits)
“We also have an initiative at our school, we have a green school certification, and this really helps us with the paperless initiative. We’ve eliminated a lot of our paper sign ups.”
“I love it. I brag about it all the time!”
A ‘top three’ near-term vertical for us is education – PTOs/PTAs/Schools, etc. – there are over 80,000 PTO’s and PTA’s in the US! We can connect everyone of them to their supporters on their smartphones.
The folks at tech.co Startup of the Year asked everyone to do a 30 second video talking about themselves and how they’ll change the world. The videos will play around the venue in advance of the Startup Of The Year Party to encourage attendees to see the different companies.
Everyone will have a display area so they can demo for the attendees. Tech.co suggested that we have “tchotchke’s” to give to the attendees who stop by. If you don’t know what a tchotchke is, they’re the little ‘giveaways’ that you get at trade shows.
Yeah, we’re not doing that.
What we’re doing is…good!
But rather than tell you, please watch the video.
And before you say anything, yes, we know, I’m talking very fast – we needed to cover a lot of ground in just 30 seconds.
So, tell us the truth; would you rather have a fidget spinner or our #dogood ‘giveaway’?
We’ve doing some simple testing to see which messages work best. Our key message is that the way nonprofits have been communicating with supporters is failing.
A comment just came in a nonprofit in Chicago that reinforces that:
i heard about you and what you say is so true.
I used to get to everyone with social media and news letter emails but now I don’t.
I am located in Chicago and would like to be an organization.
I already have the app. Thank you.
Email opens and click-thru’s are falling. Social media share rates are falling. Nearly every supporter lives on their smartphone. That’s where nonprofits need to reach them.
And that’s where we come in.
We enable any nonprofit, cause, educational organization, or community group to create, manage, and publish, and push rich content – news, events, volunteering – to their supporters on their smartphones.
Sixteen years ago today – at exactly this time – I was sitting in seat 1A on a United flight flying from Boston to San Francisco. We boarded at the gate next to UAL 175 – the plane that was headed to LA but hit the South Tower of the World Trade Center.
The FAA ordered all flights to land and we landed in Des Moines, IA. I rented a car and drove straight through to Boston – it took about 19 hours. Got a speeding ticket in OH along the way (doing 90 but the officer wrote it up for 70).
Those of you who have known me for a while know that it was as a direct result of 9/11 that I become involved in the cause space – I was the CEO of a tech company on 9/11 but as a result knew I had to do something different. Something good.
HUBweek is multi-day event is put on by The Boston Globe. Here’s what it’s about:
To explore the future being built in Boston at the intersections of art, science, and technology. This year’s HUBweek will kick off with events taking place all across the city, and land on Boston’s City Hall Plaza as we transform it into a first-of-its-kind centralized festival site, “The HUB.” Filled with 60+ shipping containers, dozens of art installations, and 4 geodesic domes, The HUB is where thousands of artists, innovators, and creators will come together from across Boston, and the globe.
Demo Day takes place inside City Hall on SAT OCT 14th from 11AM to 4PM.
If you’re in Boston that day, we’d love to see you.
Another opportunity for us to spread the word and further validation that we’ve built something pretty cool (and useful).
The all new LetsAllDoGood 2.0 is rock solid. Our new CMS is terrific – well designed, great work-flow, so easy to use. And our new app is fantastic – beautiful, useful, social, and available on both Android and iOS.
All of the new features are amazing but we especially love Updates. Why?
Updates are ‘Tinder for Good’! Get the LetsAllDoGood app and favorite an organizations or two. Launch LetsAllDoGood and you land in Updates – that’s the latest news, events, and volunteering from your causes.
In Updates you’ll quickly see what your ‘matches’ (your favorite causes) have for you. Not interested? Swipe left and it disappears (but you can still find it under the listings for the org).
Like an item and want to keep track of it? Swipe right and it’s in Bookmarks.
With Updates you’ll never miss the latest from the orgs that matter to you. Find something interesting? Tap a button and share it with your social graph. Tap a button and add it to your calendar.
Get involved. Do good! Updates makes engaging with your cause incredbily simple.
I was lucky to volunteer with the amazing team that put on Outside The Box in 2016. It was really fun – wicked smart and talented people delivering on Teds’ vision of ‘arts for all’. And oh what a festival! Days of bliss – and incredible performances – on the Boston Common.
I think that picture tells Ted’s story better than this one.
Yup, that’s Ted. He was wicked cool guy to be around. He had such passion for doing good and making a difference. He had a wicked sense of humor and a great sense of himself.
Others can tell you better about the impact he had in the Boston Philanthropy scene: